Universal Context and the CRM after the database
Why agent-driven CRMs need consistent meaning, not just a prettier database.
CRM · Published February 2026 · 10 min read
Everything GTM.
Recent Articles
What a CRM is, why it matters, and how modern teams use it
A practical guide to what a CRM is, why it matters, and how modern teams use it across the customer lifecycle.
CRM · Published January 2026 · 11 min read
Revenue operations: building a calm, coherent revenue engine
An overview of what RevOps is, what it is not, and how to build a calm, coherent revenue system without fragile bureaucracy.
Revenue Operations · Published January 2026 · 8 min read